Joe Parker-Rees

London-based graphic designer, working across both physical and digital platforms with a keen interest in typography, identity and web design. Currently seeking an internship or junior design position.

︎ Information

Selected Projects:

01 European Open Science Cloud (winning entry)
A new logo and identity for a European Commission initiative promoting open science practices.

02 Automated Typography
A type specimen publication that demonstrates the capabilities of automated typography in its current state.

03 KALA Experience
A unique and immersive web experience for Sri Lankan rap icon M.I.A's Kala.

04 F*ck Hostile Architecture
A campaign and publication protesting the use of hostile architecture in urban environments.

05 Baker Street Sans
A forensic new typeface identity for BBC’s Sherlock.

06 Fungi and Folklore
A zine exploring the traditions and rituals surrounding mushrooms

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KALA Experience
Web Design | 3D Design 

A unique and immersive web experience for Sri Lankan rap icon M.I.A’s debut album Kala.

This project was my entry into the D&AD New Blood award competition. The brief prompted entrants to create a must-visit website experience for a classic XL Recordings album. 

The site offers an immersive tour of some of the key moments that shaped this seminal album, stopping off at places across the world, from Liberia all the way to India.

The central element of this website is a scroll-based SVG path that ‘draws’ as the user navigates the page, tracing over and outlining shapes that highlight the key influences on the album.